BRAND

IDENTITY

Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be applied to the entire corporate identity as well as to individual products and services or concepts.

Well-known advertising copywriter and ad agency founder David Ogilvy defined a brand as: "the intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised."

The Importance Of Brand Identity

Stand Out In A Competitive Market

A unique and effective brand identity helps consumers identify your products immediately. Your target market needs to easily identity you when shopping for products and services offered. This helps customers use some or all the elements of your brand identity to choose products. Your brand's identity helps your target customer to differentiate your products from your competitor’s. The easier to find the more sales will increase and your company will grow.

Consistency

Consistency is key to winning over more customers. Having an effective brand identity allows you to create a consistent brand and message across all your marketing platforms. A strong branding strategy is when all the marketing material has the same style and design. Building consistency helps customers easily recognize your brand. In turn, this equates to more sales and higher visibility.

Loyalty & Trust

Brand identity helps to build loyalty and trust among your customers. You want consumers to recognize your product and use your service again and again. With an effective brand identity, business owners connect a product and the company itself and ensure the continuous utilization of the services or products. Customer loyalty helps your business grow despite competitive competition from a similar business.

Awareness 

An effective brand identity helps increase awareness about your services and products. With more awareness comes more interest in your brand. This ensures more exposure, and in turn, more potential customers end up viewing your brand, leading to an increase in sales.

Brand Personality

The identity and personality of your company can be crucial in setting the overall tone of your business or the type of services you offer. A brand identity visually represents the core values and personality of your brand. If you need help with your company’s branding, contact Treebird Branding today. Our team of experts can help push your personality out to the masses and gain you new potential customers.

CONTENT

CREATION

Content creation helps you convey information about your brand and products through visuals or other engaging mediums and then publish it for your targeted audience to see.

Why Is Content Creation Important?

1. Establishes a Brand

When you share content, you’re essentially helping customers form an opinion about your brand. Consistently creating and publishing valuable information helps you build a solid, trustworthy relationship with your clients and ensures that they’ll help your business grow through word-of-mouth. 

2. Provides Value

If your content provides your audience with solutions to their problems, it will become valuable to them. They’ll appreciate the effort you have put into looking out for them and will keep coming back for updated or new products and services. Your content has the power to educate, entertain, and inspire readers. 

3. Helps Portray Expertise in Your Industry

There’s a great deal of information available on the internet, making it difficult for consumers to obtain the information they require at all times. Creating content that adds value establishes you as an expert in your subject matter so customers can trust and follow without fear or doubt. 

ART

DIRECTION

Art direction helps create visual solutions tailored to any strategy and customer, making each project and each issue require a different solution that fits the customer's needs.